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15 Key Statistics for Marketers

Get the latest data shaping the marketing landscape so you can stay one step ahead.

With the emergence of martech and video media as some of the most essential tools, the avenues for marketing to drive impact are endless. With so many channels and mediums at play, where marketers invest their time is more critical now than ever before.

In our latest eBook, 7 Trends for Marketers to Watch in 2021, we did the heavy lifting for you and took a deep dive into some of the most prominent trends across marketing in the post-COVID world. We have compiled what we see as the top 15 statistics from the eBook, but this is merely the tip of the iceberg. To delve deeper, you can download the full eBook here to learn about more statistics, trends, and some of our insights. 

15 Statistics to Watch

  1. 65% of B2B marketers plan to reallocate a portion, possibly a majority, of their live event budget to virtual events and virtual content
  2. 81% of B2B marketers plan to make virtual events central to their marketing and brand future
  3. The content marketing industry is projected to be worth $412 billion in 2021
  4. Content marketing is 62% cheaper than traditional marketing programs while generations approximately three times more volume in leads
  5. 60% of marketers will repurpose a piece of content two to five times
  6. 90% of B2B marketers report repurposing existing content as being more effective than curating new content, video being the best means for repurpose
  7. Video media is estimated to account for 82% of internet content by 2022
  8. Video content is twice as likely to be shared than any other form of content
  9. 37% of marketers report visual content as being their most important form of content
  10. Acquiring a new customer can cost five times more than retaining an existing customer
  11. 70% of consumers place peer recommendations and reviews above professionally-written content
  12. Brand engagement increases by 25% when you expose users to both UGC and branded content
  13. Half of all global internet traffic has been generated consistently by mobile devices since 2017
  14. Nearly 25% of companies invest in mobile optimization the most out of all SEO methods
  15. List posts or “listicles” are shared two times more than any other blog post formats

Unlock more insights: Download the full eBook

Access our latest eBook, 7 Trends for Marketers to Watch in 2021, to stay ahead of the trends. Learn more about the importance of user experience and user generated content, the increasing value in video media, and more to elevate your marketing strategy to the next level.

Lauren Ziment

Marketing